JetBlue debuts Embraer 190 livery, new tailfin designs

JetBlue (NASDAQ:JBLU) has added to the airline´s fleet with ´Blueprint´, the first special livery for an Embraer 190, and ´Highrise, a new tailfin design that will appear on multiple aircraft this year, the airline said.

The airline is introducing the new paint schemes as it celebrates its 17th anniversary this month.

´Blueprint´ showcases the so-called “bones” of the 100-seat Embraer 190 aircraft. The JetBlue design team created a mechanical x-ray of sorts. The see-through paint job draws on both the technical and fanciful aspects of air travel.

Although ´Blueprint´ features just three signature JetBlue colors, it is one of the airline´s most intricate special livery designs and took nearly two weeks to paint at a facility in Quebec.

The ´Highrise´ tailfin pattern, which depicts the image of bright lights through window panes of city high-rises, is meant to reflect JetBlue´s growth and the iconic skyline of New York. Four of JetBlue´s signature colors are utilized in ´Highrise´ and the illuminated windows can be rearranged, creating a slightly different pattern on different aircraft tailfins.

Long Island, New York-based JetBlue carries more than 38 million customers a year to 100 cities in the US, Caribbean, and Latin America with an average of 925 daily flights.