JetBlue brings Soar with Reading Initiative to Fort Lauderdale

JetBlue (NASDAQ:JBLU) and Random House Children´s Books have launched the seventh annual Soar with Readingâ„¢ initiative, which provides age-appropriate books to children who need them most, the company said.

This summer the program lands in Fort Lauderdale, Florida, with JetBlue installing four custom vending machines throughout the city to distribute 100,000 books, free of charge.

The vending machines will include a variety of children´s books. The newest enhancements to the program include the addition of bilingual (Spanish/English) books and given research supporting higher reading scores among students who see their parents reading, a selection of titles appealing to adults. These additions will encourage a cross-generational love of reading.

JetBlue is New York´s Hometown Airlineâ„¢ and a carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 101 cities in the US, Caribbean, and Latin America, with an average of 1,000 daily flights.

Random House Children´s Books is the world´s largest English-language children´s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, ebooks, and apps, the imprints of Random House Children´s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series.