JetBlue adds incentive to TrueBlue Rewards program

JetBlue has announced it is offering another incentive for travelers to book flights again with a cash + points reward, the company said.

JetBlue said it wants to make it easier for passengers to use their TrueBlue rewards points toward their next flight. The Cash + Points redemption option allows flyers to subsidize their next itinerary by spending fewer points.

TrueBlue rewards start at 500 points and can be used towards any available seat, including JetBlue Mint. The carrier promises the Cash + Points awards can be used on any flight, without restrictions or blackout dates. JetBlue is also working towards offering Cash + Points rewards for JetBlue Vacations experiences.

The carrier says these latest changes are meant to make the loyalty program more friendly towards travelers, as they may not have been earning miles through travel due to the COVID-19 pandemic.