JetBlue (Nasdaq: JBLU) has begun accepting applications for its business mentoring program — BlueBud (buddies + budding new companies), the airline said.
Now in its second year, JetBlue´s BlueBud program is once again offering innovative and socially responsible food and beverage companies a unique opportunity to learn what it takes to potentially get their products onboard commercial aircraft.
The first winner of the BlueBud program was Hot Bread Kitchen. This social enterprise bakery, based in Harlem, builds lasting economic security for foreign-born and low-income women by introducing them to professional opportunities in the culinary industry. Hot Bread Kitchen has worked with JetBlue for a year and received mentorship and special access to business leaders and the airline´s unique product development culture.
The bakery learned what it takes to partner with an airline, and then pitched their product to JetBlue. Although being part of BlueBud is no guarantee to making it onboard, JetBlue was impressed by Hot Bread Kitchen´s pitch and will introduce the bakery´s challah rolls onto its Mint menu in summer 2016. Mint is JetBlue´s unique take on premium service and is available on select routes.
JetBlue is New York´s Hometown Airlineâ¢, and a leading carrier in Boston, Fort Lauderdale – Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the US, Caribbean, and Latin America with an average of 900 daily flights.