Private jet charter marketplace leader Victor has announced an USD 18m co-investment from BBA Aviation, BP Ventures and existing shareholders to help form the newly created Alyssum Group, the company said.
The formation of Alyssum Group is the beginning of a significant, long-term initiative with backing from key strategic players in the aviation industry. Led by Clive Jackson, who entered the private jet charter market with Victor in 2011, the group will create a ´connected´ ecosystem enabling stakeholders across the aviation industry to boost efficiency and maximise profitability by sharing data and business intelligence, and developing a robust set of commercial and business standards that ensures the general aviation sector continue to advance.
Booking transparency, underpinned by smart technology and ´high touch´ customer service, have been at Victor´s industry disrupting core since its launch. Disclosing operator tail numbers and capped booking fees has enabled the company to build customer trust and become a provider of on-demand jet charter. The same ethos of transparency will underpin Alyssum Group. In connecting proven, forward-thinking industry players willing to support change, the company aims to improve the end-to-end charter quotation, booking and transaction processes between operators and charter re-sellers (brokers) and, in doing so, create greater consistency of charter service and delivery.
BBA Aviation (market cap value USD 3.73bn) is a market, global aviation support and aftermarket services provider. BBA´s Signature Flight Support business operates the world´s largest fixed base operation network for business & general aviation users, and the investment in Victor will enable it to explore cutting edge ways to better serve passengers, operators and aircraft owners as well as develop a broader set of partnerships across the business & general aviation industry.
BP Ventures´ further investment reinforces its commitment to identify and invest in private, high-growth, game-changing technology companies, accelerating cutting edge innovations and supporting the wider BP business.
Alyssum Group will be headquartered in London, alongside the head office of its lead brand Victor.
Alyssum Group is a newly formed company that aims to connect a wide variety of important stakeholders within the hitherto fragmented general aviation sector.
Victor is an on-demand B2C jet charter platform driving disruption across the private aviation industry. Launched in 2011, the company´s B2C offering rewrote the jet charter rulebook with a fully transparent, subscription-free, globally ´on-demand´ marketplace allowing members to swiftly check pricing options and aircraft specifics before booking the flights they need.
BP Ventures identifies and invests in private, high growth, game-changing technology companies, accelerating cutting edge innovations across the entire energy spectrum. Since 2006, BP Ventures has invested over USD 400 million in corporate venturing and has 42 active investments in its current portfolio.
BP Ventures is set up to grow new energy businesses, in our core businesses in the upstream, downstream and alternative energy and in five new areas: bio and low carbon products, carbon management, power and storage, advanced mobility and digital transformation.