J.D. Power reports Southwest Airlines ranks high among low-cost carriers

J.D. Power 2018 North America Airline Satisfaction Study has reported Southwest Airlines (NYSE: LUV) ranks highest in customer satisfaction among low-cost carriers in North America for the 2nd straight year, the company said.

To help celebrate, the carrier launched an ad today showcasing the award which will run in Southwest´s sports sponsorship markets such as Oakland, Boston, Baltimore/Washington, Chicago (Midway), Fort Lauderdale-Hollywood/Miami and other cities across the United States.

Southwest performed particularly well in all seven factors, but scored highest in the Reservation, Check-in, Boarding/Deplaning/Baggage, Flight Crew, and Cost and Fees factors in this study. High scores were driven in large part by investments made in fleet improvements.

J.D. Power is a marketing, consumer intelligence and data and analytics company that helps its clients measure, understand, and improve the key performance metrics that drive their growth and profitability.

Dallas-based Southwest Airlines Co. has 57,000 employees serving 120 million passengers annually. Southwest became the nation´s largest domestic air carrier in 2003 and maintains that ranking based on the U.S. Department of Transportation´s most recent reporting of domestic originating passengers boarded. During peak travel seasons, Southwest operates more than 4,000 weekday departures among a network of 99 destinations in the United States and 10 additional countries.