Japan Airlines partners with Ascenda to launch series of loyalty offerings

Ascenda, a loyalty management company has announced it has partnered with Japan Airlines (JAL), to launch a series of rewards offerings for JAL Mileage Bank members, the company said.

Under the new partnership, Ascenda has already connected the JAL Mileage Bank program to its global TransferConnect loyalty currency exchange network. For the first time, customers holding one of many international credit cards are now able to easily convert their bank rewards points into JAL Mileage Bank miles.

The partnership said it will launch a global online rewards mall, going live in 2019 for JAL´s 33 million Mileage Bank members worldwide. This offering enables members to earn and redeem miles online across thousands of product options in favorite spend categories such as hotel stays, car rentals and merchandise.

JAL is tapping Ascenda´s global loyalty expertise and services to define a range of future innovations ranging from mobile rewards applications to new financial services propositions.

Ascenda is a global provider of innovative loyalty solutions and operates premium rewards propositions for major financial services and travel brands worldwide.