JAL, VELTRA join hands to promote "Bleisure Travel" in Japan

Japan Airlines (JAL) and Veltra.com have teamed up to launch a campaign to add leisure value to business travelers working in Japan, the company said.

This is the first time for a Japan-based airline and an online tour booking agency to collaborate in promoting “Bleisure Travel” targeting business travelers.

While “Bleisure Travel” (adding leisure to a business trip) is trending on a global scale, corporations in Japan are actively promoting work-style reform, which is a recent movement in Japan asking companies to better manage their employees´ work hours. This campaign aims to encourage travelers from Japan to engage in bleisure trips and to make the most out their time when they are traveling for business.

The campaign targets travelers with business trips within Japan and for those traveling overseas.

Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline´s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and supreme quality in every aspect of its service, and aims to become the most preferred airline in the world.