JAL teams up with TOKYO FM and Sanrio to promote cervical cancer prevention and awareness through Hellosmile Project

Japanese carrier Japan Airlines Co Ltd (JAL) on Friday announced that it is jointly promoting the awareness and prevention of cervical cancer through the Hellosmile Project with TOKYO FM Broadcasting Co Ltd and Sanrio Co Ltd.

All three companies have decided to adorn one of the carrier’s Boeing 777-300 aircraft with the decal of the Hellosmile Project logo, dubbed Hellosmile JET.

From 13 January 2012 the world’s first aircraft specially-decorated aircraft designed to raise awareness for cervical cancer will begin flying Japanese domestic routes.

The Hellosmile project has been designed to create more public awareness of cervical cancer and its preventative measures as the number of young women affected by the disease continues to increase.