Dubai Airports said it launched its new initiative musicDXB in as “Britain´s Got Talent” finalists and the UK´s new swing kings Jack Pack lit up the world´s largest stage for the first time during a 30-minute pop up concert that entertained and engaged passengers at Dubai International (DXB).
“We´ve played in some exciting and unique venues, including last night at the Airshow Gala Dinner, but our DXB experience stands out,” said Jack Pack´s Andrew Bourn. “It is an innovative idea, a funky setting and a great platform for musicians the world over to showcase their work to a truly global audience.”
musicDXB sets a new standard for global travel by creating a platform which targets a multi-cultural and cosmopolitan audience of more than 79 million music lovers who pass through the world´s busiest international airport every year. musicDXB will feature performances from global superstars, the hottest emerging international acts and up-and-coming local artists to entertain and engage passengers passing through Dubai International.
Musicians, who are travelling to or through Dubai in January and beyond, are invited to email musicDXB@dubaiairports.ae and supply links to samples of their work, travel dates and a short testimonial as to why they want to participate in musicDXB.