Iris Nova raises USD 15m

Iris Nova is building a next-generation consumer goods company, with a vision to reshape the future of the USD 1 trillion global non-alcoholic beverage industry, the company said.

The company utilizes a tech-enabled, SMS-based sales and communication platform that facilitates frictionless direct-to-consumer transactions. Iris Nova applies shared technology, operational infrastructure and data across a portfolio of beverage brands, supporting rapid product innovation based on consumer demand.

Iris Nova has announced a USD 15 million round of seed funding to expand its portfolio of brands and further tech capabilities through its SMS-based distribution platform.

Founded in 2018, Iris Nova, Latin for “new lens,” is a parent company to innovative beverage brands that distribute via a direct-to-consumer conversational commerce (cCommerce) model, which interacts with customers exclusively via text message. To learn more, visit irisnova.com.