IRI and PlaceIQ to Deliver Insight Into Consumer Path to Purchase

RI®, a global provider of innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, has announced the release of PlaceIQ´s anonymous foot traffic data within IRI´s unparalleled loyalty card and point-of-sale data assets, the company said.

Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data® platform allows brands and retailers to optimize their marketing resources to drive sales by better understanding the consumer journey from ad exposure to store visit to purchase–and much more.

The product release offers brands access to more accurate and granular insights than ever before, putting deeply enhanced data assets and reporting capabilities at their fingertips including:

Over 500 million frequent shopper loyalty cards on the IRI Liquid Data platform, providing brands and retailers with 100% deterministic purchase data linked directly at the de-identified household level;
Over 100 million anonymized visits captured per day, providing brands with deep understanding of the consumer journey–but also connecting it to visit locations and frequencies, industry category analysis, market trending, trade area enhancements, pricing and promotion strategies, consumer behavior insights (e.g., lapsed brand loyalists), and much more;
28 million unified places of interest, delivering broader sample sizes and more accurate predictions;
Demographic data from 65 million anonymized households, creating a richer solution that more reliably links ad exposure and purchase behavior to de-identified locations and household demographics.

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives.

IRI is a provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is to a seismic shift in drivers of success in all industries. For more information, visit

PlaceIQ is a data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. For more information, visit