iQIYI establishes Chinese-language VR platform

China-based iQIYI has launched a virtual reality set and the introduction of a VR partner incentive scheme with an aim to establish the world´s largest Chinese-language VR platform, the company said.

To help nurture the market for Chinese made VR productions, iQIYI also announced a VR Partner Incentive Program, in which the company will work with VR video and game developers to make 10 copyrighted online films and dramas and 100 copyrighted games into VR productions.

As part of the scheme, iQIYI, the largest open-ended VR platform in China, will provide marketing, production and operation assistance to more than 300 of its partners in VR content and device manufacturing sectors.

iQIYI expects that the VR services jointly developed by iQIYI and its partners will reach more than 10 million users in China over the next 12 months.

Founded in April 2010, iQIYI is one of the largest Internet and mobile video service providers in China. An independently operated subsidiary of Baidu, the world´s largest Chinese search engine, iQIYI is focused on providing Chinese users with the best possible online video experience, and has become an industry leader in developing innovative products and technologies.