Invoca combines intelligent call routing, conversation analytics

Invoca has released Invoca for Performance Marketers, a new platform built to help enterprise brands and performance marketing partners drive more revenue through inbound phone calls, the company sai.

Built on Invoca´s legacy as the leader in performance marketing technology, this new platform adds industry-first capabilities to analyze and route calls in real time and combines conversation analytics with dozens of additional call dimensions to determine call quality and drive partner payouts. Invoca also announced its new Certified Call Partner Program, which will help connect enterprise brands with trusted affiliate marketing partners.

Invoca for Performance Marketers empowers marketers to tap into valuable conversations to drive more customers, more revenue and increased ROI. With granular campaign attribution provided by Invoca´s call intelligence, performance marketers can receive credit for the calls they are driving and get the insight to prove ROI.

Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce.