Interana names new leadership team

Interana, developer of the most powerful event data platform, has announced its new leadership team led by CEO Greg Smirin, the company said.

Greg follows in the footsteps of founding CEO, Ann Johnson who remains on the company´s board. Smirin was chosen to lead the company, alongside CTO and co-founder Bobby Johnson, as the company has expanded to support customers with some of largest scale and most demanding operating environments in the Fortune 1000.

Interana´s new leadership team brings decades of go-to-market experience to the firm:

Jamie Aliperti is VP, Customer Success, with 15 years of experience. Prior to joining Interana, he worked on developing a pre-sales framework for Localytics, resulting in 60 percent close rates; he also led pre- and post-sales, which helped retain and expand Fortune 500 customers.

Matt Green is VP, Customer Operations, with 15 years of experience. He was among the first 40 employees at Splunk, and helped the company grow to 10,000 paying customers, a team of 50+ engineers in three geographical territories, and ultimately grow support revenue to USD 200 million.

Mark Frigon is VP, Product Management, with 20 years of experience. Prior to joining Interana, Mark delivered enterprise-grade behavioral analytics platforms for HP, IBM, Platfora, and Workday.

George Rekouts is VP, Engineering with more than 20 years of experience. Prior to Interana, George developed Efficient Frontier, a provider of optimizing multi-channel and auction-based digital advertising, which was acquired by Adobe in 2012. George also built and perfected industry platforms for Adobe, DemandBase, and Valuebase.

Ted Saludes is SVP, Worldwide Sales with over 25 years of experience in general management, sales management, and go-to market development in the tech industry. Prior to Interana, Ted held leadership positions at Hitachi, Unit4 and EMC, where he grew regional revenue by 300 percent.

Pete Sicilia is Chief Solutions Officer at Interana, the field, pre-sales, and customer success organizations – he has more than 20 years of experience. Prior to joining Interana, Pete served in various leadership roles at Splunk, where he played an instrumental role in moving revenue past the USD 1 billion mark.

Eddie White is VP, Business Development, with more than 20 years of industry experience. He has worked as a business development leader at Sentilla, Hitachi, and Pentaho. His leadership helped grow Pentaho´s business by 5X, which led to the sale of the company to Hitachi.

Interana provides the only event data platform that enables companies to develop better products and deliver superior customer experiences by understanding each customer action — not just totals or averages.