Interact launches application on Oracle to generate leads from social media

Interact has launched a quiz, giveaway and assessment application on the Oracle Marketing AppCloud to help marketers drive leads from social media with Oracle Eloqua, the company said.

Oracle Marketing AppCloud is a marketing technology ecosystem, offering Oracle Marketing Cloud customers marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Interact is a platform for creating interactive content, leveraging Oracle technology so new leads are automatically added as contacts and tagged by specific information for intelligent, automated follow-up leading directly to sales.

Oracle Marketing AppCloud expands the marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.