Insider Intelligence names SVP of Content

Insider Intelligence has announced that Zia Daniell Wigder is joining the company as senior vice president of content, the company said.

Wigder, who recently left her position as chief global content officer at Shoptalk, will oversee research and content at Insider Intelligence, the recently named company composed of eMarketer and Business Insider Intelligence.

Wigder will manage a growing team of experienced researchers, analysts, forecasters, and editors — a group that has added 30 new members in 2020 alone. She will build upon the company´s renowned research in existing coverage areas, including advertising, marketing, media, and retail ecommerce, and lead further development of the financial services and digital health verticals. In addition, Wigder will work closely with eMarketer chief evangelist and co-founder Geoff Ramsey to spotlight the team´s work product to clients and the broader market.

Wigder has more than 20 years of research and management experience. At Shoptalk, the world´s conference for retail and ecommerce, Wigder oversaw research and content. Wigder helped grow the company from a four-person startup into the fastest-growing retail conference in the world. She led the launch of the company´s original content division, which offers research on transformation in the retail sector based on data, case studies, and analysis.

Formed in 2020 from the combination of eMarketer and Business Insider Intelligence (BII), Insider Intelligence aims to be the world´s research service focused on digital transformation. Insider Intelligence helps thousands of global industry leaders to better understand and plan for the critical trends and developments that are rapidly transforming their industries.