Inovvo releases SAx Marketing in the Cloud

wireless network and subscriber analytics provider Inovvo´s Subscriber Analytix Marketing can now be delivered in the cloud and is available for trial, the company said.

SAx Marketing is a powerful analytics solution that provides operators with valuable insights from their subscriber usage patterns and network traffic data to enrich marketing campaign effectiveness and lift return on investment. The new cloud delivery model is designed to retain the best of the SAx Marketing features with the fastest time to market and lower costs.

Operators can benefit immediately from the cloud version of SAx Marketing because there is no need to acquire and configure hardware and software. All customer data is rendered secure and anonymous, ensuring that no personally identifiable information is stored in the cloud.

Inovvo improves operator interactions with their subscribers and enhances customer experience by providing on an individual basis detailed analytics and deep insights into behaviors, interests, usage, and network performance.