Innovid, the world´s video advertising platform, has announced it has secured USD 30 million in pre-IPO funding from Goldman Sachs´ Private Capital Investing group, the company said.
Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint.
Innovid is the world´s video advertising platform, delivering more video than any company across mobile, desktop, connected TVs, streaming devices and social platforms. Innovid partners with brands, agencies, and publishers to deliver new advertising models that increase engagement and time spent in ways that also provide more value to viewers.
Private Capital Investing is Goldman Sachs´ investment platform dedicated to providing junior capital to growth and middle market companies throughout North America. PCI invests USD 20 million — USD 150 million per transaction in the form of common, preferred, and structured equity.