InMobi partners with Stripe to to simplify mobile discovery-commerce

InMobi said it has announced a partnership with Stripe to use the company´s Relay product with InMobi´s e-commerce advertising to enable advertisers to very quickly offer product purchase ad campaigns with little setup or expensive integration.

While Stripe already handles payment information for Miip, InMobi´s mobile discovery and advertising platform, Relay is designed to work with product and order data. Relay connects directly with retailers´ existing inventory and order management back-ends, making it easy to manage stock across many sales channels.

InMobi´s integration with Relay will enable it to extend Buy buttons to the 30,000+ mobile applications that rely on InMobi as their monetization partner.

InMobi is a mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Most Disruptive companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries.