imgix enhances service in Brazil

imgix, the provider of on-demand image processing for websites and mobile apps, has launched enhanced service in Brazil with a new edge node located in Sao Paulo, Brazil, the company said.

This new edge node joins recent additions in Dubai, Madrid, Paris, Johannesburg, Montreal and Toronto, improving speed and reliability of the image optimization and delivery service in those regions. imgix now maintains a delivery presence at 33 edge locations in 16 countries worldwide, with more to come.

Although physical distance is just one factor in network response times, performance is often best when data is served from a nearby location. By serving images from an edge node in a given region, imgix ensures better performance for users in that region. During testing, imgix observed a 3x reduction in time-to-first-byte and as much as 5x increased throughput for many Brazilian markets. Results will vary depending on end user connectivity, site specific design decisions and other localized factors.

The addition of the Sao Paulo node positions imgix for expansion in Brazil, one of the hottest emerging technology markets in the world. In 2016 Brazil saw USD 279m in venture capital investment, 56 percent of all capital invested in South America, according to the Latin American Private Equity and Venture Capital Association.

imgix is the leader in on-demand image processing for websites and mobile apps, delivering faster load-page time and clearer images, while ensuring audiences experience visuals in the most meaningful way possible. imgix allows developers ease-of-use and flexibility when designing web pages and mobile apps. From image crops to compression to overall image enhancement, imgix enables companies to increase customer engagement and enhance the overall viewing experience of visuals across devices.

imgix is venture backed, with about USD 10m in investment, and was launched through the famed Y Combinator accelerator program. Its customers include: Dropbox, Reddit, Lyft, Kickstarter, Coursera, Bonobos, The Guardian, Brit + Co., Bustle, and many others.