iflix launches direct carrier billing with Fortumo

The world´s Subscription Video on Demand (SVoD) service for emerging markets, iflix and the mobile payments company Fortumo are announcing the launch of direct carrier billing for iflix users, the company said.

More than 620 million people in Indonesia, Pakistan, the Philippines and Thailand can now subscribe to iflix and enjoy access to unlimited video entertainment by using their airtime balance or monthly phone bill to pay for the service.

Direct carrier billing will allow any mobile phone owner to subscribe to iflix and conveniently deduct the access fee from their mobile operator balance. In the emerging markets where iflix operates, less than 10% of people own a credit card while smartphone ownership is already around 40% of the population. This means direct carrier billing allows a significantly larger portion of people the ability to pay for iflix subscriptions.

iflix has leveraged Fortumo´s Payments API to expand its payment reach across its Asian markets, allowing iflix to roll out direct carrier billing for multiple mobile operators at once utilising Fortumo´s pre-existing integrations with the carriers. iflix can simultaneously use advanced features of direct carrier billing such as free trials dynamic pricing with a fully iflix-branded payment flow to increase user acquisition and payment conversion.

Carrier billing for iflix via Fortumo has been made available for subscribers of the mobile operators Smartfren and 3 (Indonesia), Telenor and Zong (Pakistan), Smart and Globe (the Philippines) and DTAC (Thailand). Iflix and Fortumo expect to announce support for more carriers in Asia as well as the Middle Eastern & African region (MENA) over the upcoming months. A subscription to iflix can be bought from the service´s homepage.

In addition to iflix, Fortumo services merchants such as Google Play, Spotify and Electronic Arts in 90+ countries, supporting them with local expertise and facilitating relationships with mobile operators.

iflix is the world´s Subscription Video on Demand (SVoD) service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more.

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo´s payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners.