ICX Media, a video intelligence provider offering data-driven content and analytics solutions, has announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer, the company said.
Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional USD 6.6 million financing led by Boston-based venture fund PJC. With more than USD 16M raised to date, the incremental funding will support ICX Media´s continued product, sales, and marketing acceleration.
Serge Matta joins ICX Media from GroundTruth, a global location platform, where he served as President. During his tenure, he managed GroundTruth´s global sales and marketing teams. He was instrumental in GroundTruth´s acquisition of WeatherBug, the growth of the company´s self-serve platform business, and GroundTruth securing Dentsu Japan as a strategic partner.
Prior to joining GroundTruth, Matta was Chief Executive Officer at Comscore, where he developed the company´s global product and business strategy, enhanced client relationships and partnerships, and led its global employee base. For more than 10 years, he held senior roles at Comscore, including President of Commercial Solutions and President of Mobile Solutions. He was instrumental in the expansion of Comscore´s telecom solutions globally, including the development and growth of Comscore´s syndicated and custom mobile measurement products for in-depth consumer insights. Prior to Comscore, Matta was with MicroStrategy, a business intelligence firm based in Northern Virginia.
Additionally, ICX Media has announced it has closed USD 6.6M in funding, which was led by PJC with participation from new and existing investors. ICX Media will use the funding to build out its business development, sales and marketing teams, while supporting the continued growth of its data science and technology capabilities.
Founded in 2015 by a team of media technology veterans, ICX Media, Inc. is a audience and content intelligence technology company serving media and entertainment companies, brands and streaming video streaming services. For more information on ICX Media and its solutions, visit www.ICXMedia.com.