Rich Communication Services (RCS) Business Messaging, based on the GSMA Rich Communication Services (RCS) standard, provides brands with the opportunity to increase their engagement with customers by making use of feature-rich, mobile messaging using chatbots and artificial intelligence (AI), the company said.
To meet this consumer demand and protect consumers in the process, the GSMA, iconectiv and key industry partners are proactively working to prevent RCS-targeted fraud.
As part of that initiative, iconectiv is one of the first Verification Authorities to support the Rich Business Messaging ecosystem to manage trust at scale through its TruReach Intel solution. TruReach Intel provides data to manage brand identities and the channels they choose to engage consumers–whether it be voice, text or data. TruReach Intel has incorporated the requirements for the RCS Verification Authority, which is a neutral, trusted component of the Rich Business Messaging ecosystem.
Today, there are more than 390 million monthly active RCS users around the world which the GSMA predicts will have an economic value of USD 74 billion by 2021. To protect the integrity of the business messaging channel, RCS stakeholders are coming together to define and deliver operational and commercial solutions that will help increase adoption and safeguard consumers at the time.
iconectiv´s extensive experience in information services and its unmatched numbering intelligence allow companies to keep their networks, devices and applications connected. For more information, visit www.iconectiv.com.