Ibotta has launched dynamic segmentation, allowing marketers to leverage their customer relationship management (CRM) data to create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer´s relative brand loyalty, the company said.
Ibotta is partnering with LiveRamp, a provider of data connectivity and onboarding services, to further enhance its dynamic segmentation offering.
Ibotta´s mobile platform allows retailers to ensure that each consumer is exposed to a unique offer and branded interaction that´s relevant to their prior purchase behavior. Retailers can show a loyal customer a more modest rebate and reserve the most compelling offers to entice new customers.
Ibotta offers offline performance-based mobile marketing, delivering interactive media content to 15 million+ users before they go shopping. Launched in 2012, Ibotta has more than 15 million downloads.
LiveRamp connects more than 300 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance´s (DAA) ICON and App Choices programs.
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