Brazilian Soccer Club, Corinthians, has announced a 10-year agreement with IBM (NYSE: IBM) to modernize the technology supporting its arena, the company said.
Corinthians will be the first Latin American and Brazilian team to explore digital transformation capabilities with a 360-degree approach on and off the arena. The Club expects key benefits to be experienced by 2019. Through this journey, Corinthians aims to be able to provide insights for the coach and technical staff while transforming its fans´ experience.
IBM will help modernize and manage the whole information technology environment of the Corinthians Arena with cognitive delivery capabilities through the IBM Services Platform with Watson and its “Fiel Torcedor” loyalty platform hosted on the IBM Cloud, integrating third party systems as well. IBM will also manage legacy systems, which will be updated and improved, such as the current access turnstiles in compliance with FIFA standards, as well as the management of their fan program system and ticket selling.
Today Corinthians registers over 117 thousand fans in their “Fiel Torcedor” program, and it is estimated that the Club has more than 33 million fans in Brazil. With this transformation, Corinthians expects to double the number of fans registered in their loyalty program in the next 18 months, by offering new products and services.
IBM continues to be an innovator in management services and personalized fan experiences for sports and entertainment venues around the world, and is the digital reinvention partner for venues such as the Banc of California Stadium, the Mercedes-Benz Stadium, home of the Atlanta Falcons and the Children´s Healthcare of Atlanta Training Ground; training facility of Atlanta United Football Club.