HYPE., the independent street label and international fashion retailer, has secured a major five-year services agreement with Samsung C&T UK (“Samsung”) which will see the multinational conglomerate provide the design-led brand with all back office and logistics operations from the end of March 2018, the company said.
The strategic partnership, initiated by Samsung, represents a strong endorsement of HYPE.´s significant, international growth potential and allows the brand to focus on its core strengths of product design, sales and marketing.
Under the landmark agreement, Samsung will provide HYPE. with a 24/7 order management system, inventory purchasing, logistics support, warehousing and invoicing. Indirectly, the endorsement and support of Samsung is expected to bring additional benefits to HYPE., including but not limited to access to new potential retail partners, additional licensing opportunities and improved cash flow, aided by improved supplier payment terms.
Founded in 2011, by Liam Green when he was just 17-years old, the Leicester-based HYPE. began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition HYPE. had its first batch of stock sell out in a matter of hours. The company has since achieved year-on-year sales growth and was ranked 26th in the 2016 Sunday Times Fast Track Survey top 100 British companies
Through predominantly social media promotion and networking, HYPE. has grown to become one of the UK´s most distinctive and recognisable fashion brands offering original-design menswear, womenswear and accessories.
Established in 1938, Samsung C&T have since risen to become Korea´s company in various global businesses through offices in over 50 countries.