Hustle, a one-to-one text messaging platform that scales and humanizes the way that organizations communicate with people, has closed a USD 8 million Series A financing, the company said.
The round was led by Social Capital with participation from existing investors including Canvas Ventures, new investors Omidyar Network and Twilio.org Impact Fund, as well as nine other world-class investment firms.
Founded in 2014 as a tool to help advocacy organizations conduct meaningful one-to-one texting conversations with their members, Hustle quickly saw success in the 2016 election cycle, where it helped more than 100 campaigns and political groups, including the Sanders and Clinton campaigns, scale and humanize their ability to communicate with millions of voters and volunteers. Since its founding, Hustle has helped clients manage more than 38 million one-to-one conversations with more than 25 million people across the United States, Canada, and Australia.
Since the election, new clients in the education, advocacy, and financial services industries have seen demonstrable ROI using Hustle´s platform to power personal member and customer communication, event organizing, and fundraising goals. Amherst College saw participation rates double when they used Hustle to solicit donations from young alumni compared to using email, social media, and voice calls alone.
Hustle plans to use the investment capital to build out its API and integrations platform, expand its product offerings around fundraising and event campaigns, achieve ubiquity in the political and advocacy industry in advance of the 2018 US elections, and grow its sales and marketing teams as it expands into new verticals.
Hustle is a one-to-one text messaging platform that scales and humanizes the way that organizations communicate with people. Since 2014, Hustle has helped hundreds of relationship-driven clients conduct more than 38 million personal texting conversations.
Social Capital is an investment firm with a mission to advance humanity by solving the world´s hardest problems. The team invests in and starts breakthrough companies in healthcare, education, financial services, enterprise, consumer and frontier. Social Capital is stage agnostic, investing its capital and expertise across the company lifecycle, from promising early stage startups to transformational public companies.
Canvas is a respected early stage venture capital firm based in Portola Valley, CA. The partners are known for notable investments in software & services companies. Prior to founding Canvas, the firm´s partners invested in MuleSoft, Lending Club, Houzz, Evernote, NexTag, Check, Doximity, Elance-oDesk, and more. They currently concentrate on the areas of artificial intelligence, “new enterprise” solutions, fintech, health IT, and marketplaces. The Canvas partnership was formed in August 2013. FutureAdvisor is a prior Canvas investment which was acquired by BlackRock in 2015.
Omidyar Network is a philanthropic investment firm that invests in entrepreneurs and their visionary ideas to create opportunities for people to improve their own lives, their communities, and the world around them.