Huawei Consumer Business Group and Leica Camera AG have formed a strategic partnership to reinvent smartphone photography, the companies said.
In 2012, Huawei became the world´s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015. The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst launching the globally critically acclaimed Huawei Watch and Huawei P8.
For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favoured by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community.
Huawei´s products and services are available in more than 170 countries and are used by a third of the world´s population, ranking third in the world in mobile phone shipments in 2014.
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de FamalicÃ£o, Portugal.