HSBC releases findings from study on Flyland

Financial company HSBC has released findings from a study of the behaviour of the 11.9 million people around the world who are in-flight on any given day of the year, the company said.

Carried out by British independent research consultancy BDRC, the research has been dubbed Flyland — in recognition of those daily fliers whose numbers make up a survey sample equivalent in size to the population of Cuba, and analyses its subjects as if they were citizens of a sovereign nation.

In the market research study, HSBC looked at a selection of recent travelers to find insights about the 11.9 million people flying around the world each day and reimagined them as a country in the sky. Named “Flyland,” this is the 25th largest economy in the world and a study of its economics and demographics paints a picture of modern global citizens.

The typical citizen of Flyland takes an average of four-and-a-half flights each year, spending 30 hours in the air. Some of the most interesting things HSBC learned about the citizens of Flyland were how they make connections in the air.

Air travelers have built a soaring economy in the sky worth USD 400.5 billion, with more than USD 1.26 billion being added every day, according to HSBC.

As the world´s premier international financial institution, HSBC is the bank of choice for this air-bound economy, supporting millions of customers traveling for business and pleasure. HSBC´s strong presence with advertising and services in many of the world´s most traveled airports reflects the bank´s strong commitment to serving the unique needs of the world´s travelers.