How to customise and sell a range of printed products online

The dream, for many, is to be able to sell products online customised with unique designs. Whether it’s the first step in a successful eCommerce career, or as a way to make a little extra money on the side, it’s a compelling prospect for those with design skills and fresh new ideas. But printing products and selling them online is stressful, right? Wrong!

Thanks to drop-shipping specialists, such as Printful, it’s now easier than ever to start custom printing a range of products and selling them around the world.

How do you get started?

Drop-shipping is the key to successfully selling your customised products online, and the best part is you don’t even need any money to get started.

So, where do you begin? It’s simple! It begins with you registering with your drop-shipping partner and connecting an eCommerce platform – eBay, Shopify, etc. This will act as your “virtual storefront” through which your customers will buy your products.

Then you choose your products. Your drop-shipping partner will carry a range of white label products for you to customise with your own designs. White label products are essentially a selection of blank products for you to customise – mugs, clothing, posters, etc.

With your products designed and your eCommerce platform connected, you’re free to begin thinking about your brand. Branding is essential if you’re going to be able to successfully market your products, so it’s worth learning how to develop a successful brand.

What is drop-shipping?

So what actually is drop-shipping? It’s the process by which your orders are going to be fulfilled, and it’s extremely simple.

The customer sees your products for sale on your eCommerce platform, and then clicks through to their cart and purchase the item. That sale is passed immediately to your drop-shipping partner, connected to your platform.

They take the order, prepare it for shipping, pack it with your branded packaging if you have chosen it, and then send it on to the buyer. That’s it!

Print-on-demand allows considerable efficiencies and savings, meaning you don’t need a single penny to get started. Print-on-demand is self-explanatory, namely your products are only printed when they’re actually sold.

As drop-shipping companies work with a variety of sellers, they offer a base selection of white-label goods for customisation. They store the blank items in their facility, and then print them with specific designs to order.

What are the benefits?

The first benefit is that you don’t need any money to get started, as you don’t need to invest in stock to sell – your goods are printed as they’re sold. You also don’t need upfront money to pay your drop-shipping partner, as they’ll take a commission off each sale.

This also means you don’t need to worry about the logistics of selling online, which allows you to run a successful business from home. You don’t need to bother with stock storage, packaging, or dealing with shipping – it’s all done for you!

Drop-shipping is the easiest, fastest, and most affordable way of building your unique brand and starting to make money by selling online.