How to Choose a Stockbroker

Your choice of stockbroker could make a lot of difference in your investments, as it could either open you up to more investment opportunities or limit your options while milking your money. While you could easily research, select and buy your own stocks online, a lot could go wrong in the process due to your limited knowledge of investments. 

If you have decided to seek the help of a stockbroker, here is a quick guide to help you choose right:

1. Decide Where You Want to Invest

The first thing to do is to analyze your personal investing style after which you can get a stockbroker that fits into that. Do your homework to get a general overview of what investment is and decide if you want to invest in the local market or international market. Most countries have local stockbrokers that you can choose for local shares but if you are gearing more towards international, you may look outside your local area. 

2: Determine the Kind of Broker You Need

It is important to know the kind of broker you need to help limit your search and help you find one that perfectly fits your style. Determine if you need the help of a discount or full-service broker; while you may spend more on discount, you won’t get as much information and support as you would with a full-service that costs more. How you plan to invest plays a huge role in your choice of broker. If you aim for long-term investment options, a full-service broker fits the bill. However, if on the other hand, you are infrequent, a discount broker can come in handy. 

3. Shop Around and Check Costs

Make arrangements to meet with as many stockbrokers as you can to find out which is best for you. Go for the one you feel the most comfortable and can have a good rapport with. Most importantly, ensure you check and compare costs carefully. Do not only look out for commission deals, as some stockbrokers could get you to pay more through other means such as the account management fee or high currency conversion cost.  If you’re buying several stocks, the fees could add up and many stockbrokers now offer commission-free trading

4. Choose Flexibility and Convenience

Check for the services your potential stockbroker offers such as tax-advantaged accounts, which could impact your investment returns if you are a high rate taxpayer. Also, check for a platform that allows you to hold cash in different currencies, which would come in handy if you decide to invest in shares in the international market. Compare services among stockbrokers and go for the one that is the most flexible and convenient for you.


Investment is a risk and while choosing a stockbroker, remember that you are about to trust them with something extremely important that can either make or mar your financial status. While you tread this path, ensure you are always alert and make money-smart decisions. The best way to go about this is to always opt for reputable firms and have a wide range of good options to compare and choose from.