Hostess Brands collaborates with Angry Birds in cross-promotion sweepstakes with Delta

Hostess Brands, LLC has partnered with Rovio Entertainment´s Angry Birds, offering a sweepstakes with a prize for a trip to Hawaii in conjunction with Delta Vacations, the company said.

Following a collaboration in 2017 where Hostess products appeared in an Angry Birds game, select packages of Hostess treats are now showcasing a partnership allowing every person who downloads Angry Birds Match to receive free Gems. The Gems are a form of currency in Angry Birds Match that can be used to purchase keys to unlock premium chests, refill lives or purchase boosters, or extra moves for the levels. Free Gems are available to players in the USA, through 9/28/18, with new game downloads only and a limit of 1 per person.

Select packages of Hostess treats are also offering a chance to experience tropical locales, as seen in the Angry Birds Movie and Angry Birds games, with a grand prize of a trip for four people to Hawaii through Delta Vacations. The 5-day, 4-night trip includes round trip air transportation to Oahu, lodging for four people, and airport transfers.

Spark Alliance Marketing served as the agency that worked with Hostess on the concept and execution of the promotion.

Hostess Brands, LLC is headquartered in Kansas City, Missouri, and operates bakeries in Emporia, Kansas, Columbus, Georgia, Indianapolis, Indiana, and Chicago, Illinois.

Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times. Rovio is headquartered in Finland.

Delta Vacations, the official vacation provider for Delta Air Lines (NYSE: DAL), offers convenient, one-stop shopping for vacation packages that bundle flights aboard Delta and its strategic partners — Air France, KLM, Alitalia, Aeromexico and Virgin Atlantic — with stays at more than 4,700 hotels and resorts in more than 300 of the world´s top leisure destinations.