HITRECORD, LG reunite to promote LG V20

LG Electronics MobileComm USA (LG) has rejoined forces with actor, writer and director, Joseph Gordon-Levitt and his production company, HITRECORD to develop new creative for the forthcoming launch of the LG V20, the company said.

The company said it is building on the momentum created last fall with the In-Between Moments campaign.

HITRECORD is an online collaborative production company. The company developed a television commercial for LG´s V10 smartphone and has also created short films, published books, released records, and produced two seasons of Hit Record on TV with a take on the half-hour variety show format.

LG Electronics MobileComm USA, Inc. is the US sales subsidiary of LG Electronics, Inc. a global mobile communications company.