HEED raises USD 35m to build AI platform

HEED, a revolutionary new AI platform that illuminates the invisible insights behind key moments from live events, has announced a USD 35 million funding round led by SoftBank Group International, the company said.

The investment will bolster HEED´s expansion as it partners with sports clubs and leagues around the world to create deeper connections with mobile fans.

HEED, co-founded by AGT International and Endeavor, uses AI to identify a game´s most exciting moments and IoT-based data analytics to generate groundbreaking exclusive new insights and automatically deliver them in near real-time to fans´ mobile devices.

Beyond analyzing the physical elements of a sporting event, HEED goes even deeper to unlock the emotional and behavioral realities of live sports events.This investment represents a major milestone for HEED, as it extends the development of its platform to create exciting new experiences connecting fans to the best moments in soccer, MMA, basketball and other sports categories.

HEED is a new consumer platform that is transforming the sports and entertainment experience. Using IoT analytics and AI, HEED delivers real-time stories, unique insights and a new way to visualize and engage with live events. Heed was co-founded by AGT International and Endeavor and is headquartered in New York City with offices in London and Herzliya, Israel.