Hawaiian debuts industry-leading two-way texting for guests

LivePerson, Inc. a provider of cloud mobile and online business messaging solutions, is powering a new mobile messaging option at Hawaiian Airlines, giving travelers a simpler and faster way to connect with the airline, the company said.

Two-way SMS messaging is an innovative and low-stress solution for passengers to receive personal customer service assistance, rather than the industry-standard voice call and IVR tree.

Until now, carriers have generally offered one-way texting — from the airline to the customer, without the ability to reply — which they use to send travelers flight updates, check-in times, gate changes, and other alerts. Two-way communication improves the guests´ experience by allowing them to respond to texts, at their leisure, rather than call a reservations desk.

With this new offering, powered by LivePerson´s LiveEngage platform, Hawaiian Airlines customers can communicate with the airline the same way they prefer to communicate with family and friends, through SMS text messaging.

LivePerson, Inc. (NASDAQ: LPSN) is a provider of cloud-based mobile and online business messaging solutions, enabling a meaningful connection between brands and consumers. LiveEngage, The company´s enterprise-class platform, empowers consumers to stop wasting time on hold with 1-800 numbers, and instead message their favorite brands, just as they do with friends and family. More than 18,000 businesses, including Citibank, HSBC, EE, IBM, L´Oreal, Orange, PNC and The Home Depot rely on the unparalleled intelligence, security and scalability of LiveEngage to reduce costs, increase lifetime value and create meaningful connection with consumers.