Hawaiian Airlines updates brand, livery

Hawaiian Airlines has revealed an updated brand identity and the freshly-painted livery of a Boeing 717 (N488HA), the first of its fleet of more than 50 aircraft that will feature the new design, the company said.

Pualani (Flower of the Sky), Hawaiian´s brand icon for more than four decades, continues to gaze forward on the tail of the aircraft; beneath her, a silver maile lei with woven pakalana flowers wraps around the fuselage.

In addition to the refreshed livery, travelers across Hawaiian´s US and international networks will begin to see the new logo on web and digital assets, airport lobby signage and kiosks, and at boarding gates.

Painting of all aircraft and ground service equipment is scheduled to be complete by 2020.

The new logo and livery emphasize Pualani by featuring her more prominently and liberating her from the floral “holding shape” of the former logo.

Since 2001, Hawaiian has more than doubled its route network, from 13 to 27 airports served, including 11 international destinations. Hawaiian currently operates a fleet of 23 Airbus A330s, 20 Boeing 717 aircraft and eight Boeing 767s, and provides turbo-prop flights using three ATR-42 aircraft through its ´Ohana by Hawaiian service.

Hawaiian Airlines, a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA), provides non-stop service to Hawai´i from 11 US gateway cities, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa, and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 200 daily flights system-wide.