Hawaiian Airlines introduces first class auction upgrade

Hawaiian Airlines has launched Bid Up, a new auction upgrade service allowing guests to elevate their in-flight experience by bidding on available first class seats when traveling between Hawai´i and North America, the company said.

Bid Up, managed by Plusgrade, is a service available to all ticketed main cabin guests whose itinerary contains at least one segment between Hawai´i and North America operated by Hawaiian Airlines. Eligible guests will receive a Bid Up email approximately 10 days prior to departure inviting them to bid for available First Class seats. Successful bidders will be notified 48 hours prior to departure.

Guests taking advantage of Bid Up will enjoy the benefits of Hawaiian´s first class cabin, including: two complimentary checked bags with priority baggage handling; expedited check-in lines; access to Hawaiian Airlines Premier Clubs; priority pre-boarding; regional cuisine, in-flight beverage service and free access to movies, TV and music programming.

Hawaiian also recently announced the arrival of the airline´s first A330 premium cabin with fully lie-flat seating. Hawaiian´s wide-body, twin-aisle A330-200 aircraft seat 294 passengers, with 18 in business/first class, 40 in extra comfort and 236 in the main cabin. In the new configuration, the aircraft will seat 278 passengers, with 18 in the premium cabin, 68 in extra comfort and 192 in the main cabin.

Hawaiian Airlines is in its 87th year of continuous service providing passenger air service from its primary visitor markets on the US Mainland. Hawaiian offers non-stop service to Hawai´i from 11 US gateway cities, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA).