Half Price Books´ digital marketing campaign on Facebook (NASDAQ: FB) and email drove nearly 14,000 in-store sales with a coupon sent in February powered by global cross-channel digital marketing leader ExactTarget (NYSE: ET).
Using ExactTarget Email, SocialPages and SocialEngage, the retailer launched a “Booklover´s Weekend” Facebook tab offering Fans an opportunity to receive a coupon, resulting in nearly 36,000 new email subscribers in one month.
Half Price Books extends its social media presence by enabling email subscribers to share messages on Facebook, Twitter and Pinterest. Using SocialEngage, the bookstore monitors social sharing to create authentic experiences by answering questions and providing relevant content.
Half Price Books is the largest family-owned new and used bookstore chain, with more than 110 retail locations in 16 states. Stores are open seven days a week and buy and sell new and used books, magazines, comics, records, CDs, DVDs and collectible items. For more information about Half Price Books, visit www.hpb.com.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. For more information, visit www.ExactTarget.com.