Half of travelers enjoy airport experience

New global research from Priority Pass and Collinson Group has found 53 percent of frequent travelers polled in a study agree that the airport is something to be enjoyed, with 56 percent admitting they would be encouraged to arrive at the airport early to take advantage of duty free and shopping discounts, the company said.

The study of almost 3,000 respondents in the UK, UAE, US, Germany, France, Singapore and Hong Kong reveals positive attitudes when it comes to the airport experience.

The Priority Pass Airport Experience Survey sheds new light on the behaviours of consumers at the airport. Two thirds of respondents (64 percent) agreed that they like to access a bargain at the airport with 35 percent looking for something luxurious that they would not ordinarily buy.

Half of European travelers (50 percent) believe digital boarding passes and e-tickets make the airport experience much easier, with 24 percent of travelers using airport mobile apps; a figure that rises to 41 percent of frequent business flyers.

Launched in 1992, Priority Pass provides frequent travelers with airport lounge access irrespective of their class of travel or airline. Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients.