Gupshup enables enterprises to gain early access to WhatsApp business

Gupshup, the Smart messaging platform, has announced that it is working with WhatsApp to enable enterprises to quickly and easily build a brand presence on WhatsApp, by providing early access to WhatsApp Business, the company said.

Gupshup offers programmable messaging APIs and managed services enterprises can use to connect with customers over WhatsApp and to orchestrate rich conversational messaging experiences.

As an early access solution provider for WhatsApp Business, Gupshup helps enterprises quickly deploy the WhatsApp Business implementations within a few weeks, using its full-featured out of the box deployment solution, thereby greatly reducing time to market. Gupshup offers a single programmable Smart messaging API for enterprises to communicate with customers over WhatsApp as well as more than 30 other messaging channels including SMS, web, in-app, and Facebook Messenger.

Gupshup is working with several enterprises across various sectors, including financial services, online commerce, entertainment, and retail industries, all of which are now enabled to receive early access to WhatsApp Business.