Guestlogix, the global provider of airline commerce technology and a pioneer in onboard retailing and ancillary revenue generation, is unveiling its new airline commerce platform, the company said.
Guestlogix is revealing this new technology to an airline industry facing familiar challenges — overbooking, razor-thin profit margins, legacy technologies that are stymying efficiencies, and decreasing levels of customer service. Combined, these factors have created a less-than-stellar travel experience for passengers.
Most airlines recognize the necessity of a new approach, but lack the retail infrastructure and marketing mindset to achieve this effectively.
The Guestlogix platform integrates with an airline´s operational systems, including loyalty, ERP, booking and departure control. It also features an easy-to-use management console, enabling sales and marketing teams to monitor sales data across all flights for high and low performers and anomalies, design and execute in-flight campaigns and manage inventory based on real-time data.
Currently in pre-release, launch partners and existing airline customers will be deploying the new platform through Q4, with the full commercial release scheduled for January 15, 2018.
Built on the rails of the best on-the-ground e-commerce technologies that include passenger analytics and product mix optimization, data-driven sales and marketing tools and comprehensive payment functionality, the Guestlogix airline commerce platform enables airlines to increase ancillary revenue through an integrated, data-driven and customer-centric approach to onboard retail. Visit www.guestlogix.com to learn more.