Guestlogix commerce platform designed for digital habits

Guestlogix, a global provider of airline commerce technology and a pioneer in onboard retailing and ancillary revenue generation, is helping airlines expand mobile ordering from onboard retail programs to the larger ´day of travel´ before, during and after the flight, the company said.

The company´s airline commerce platform previously launched in January 2018 with three main components — flight attendant point-of-sale app, management console and passenger mobile app — giving airlines the tools to meet the digital habits and expectations of today´s ´connected traveler.´ At this year´s Passenger Experience and Passenger Technology Solutions conferences WTCE/IFSA in Hamburg, Guestlogix will officially launch the platform´s retail analytics engine for mobile ordering.

With the Guestlogix retail analytics engine, airlines can tailor ancillary offers and onboard inventory around passenger preferences based on predictive data analytics.

Built on the rails of the best on-the-ground e-commerce technologies that include passenger analytics and product mix optimization, data-driven sales and marketing tools and comprehensive payment functionality, the Guestlogix airline commerce platform enables airlines to increase ancillary revenue through an integrated, data-driven and customer-centric approach to onboard retail. Combining passenger-level data with an intelligent, “big data” analysis layer and integrations with airlines´ operational systems including loyalty, ERP, booking and departure control, the SaaS-based platform enables airlines to create a stress-free travel experience for their passengers. Visit to learn more.