Grubhub, Snaps debut food-focused emojis

Grubhub (NYSE: GRUB) has launched a keyboard app called MMMoji, the company said.

Developed by Snaps, the MMMoji keyboard brings diners closer to the food they love by offering food-focused content via emojis, stickers, and GIFs.

The Grubhub emojis include lively images of words like Hangry, Hot, Tasty, Delish, and Fresh. Foodies will also have the chance to heat things up by sharing emojis of spicy foods like jalapeños and peppers.

Snaps, an end-to-end marketing platform for mobile messaging, is also behind some of the largest branded emoji keyboard campaigns for Burger King, Dove, Pepsi, Victoria´s Secret, MTV, WB, L´Oréal and Sony Music to name a few.

Snaps provides mobile messaging solutions. Mobile Messaging is the next evolution of social media, adding a personalized layer to all customer touch points.

Grubhub provides online and mobile food-ordering. Dedicated to moving eating forward and connecting diners with the food they love from their favorite local restaurants, the company´s platforms and services strive to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. It works with more than 40,000 restaurant partners in over 1,000 US cities and London.