Groupon lets users earn airline miles and hotel points on purchases

Groupon (NASDAQ: GRPN) has announced the launch of a new loyalty program aimed at incentivizing customers for making purchases on Groupon, the company said.

Groupon users can now earn airline miles and hotel points from top frequent traveler programs just for buying a Groupon local, travel or shopping deal, the company said.

The eligible travel rewards programs include American Airlines AAdvantage® and through Points´ Loyalty Commerce Platform: Alaska Airlines Mileage Planâ„¢, Choice Privileges®, IHG® Rewards Club, JetBlue´s TrueBlue Program and La Quinta Returnsâ„¢.

To take advantage of the new loyalty program, Groupon users can visit https://www.groupon.com/programs/loyalty and click on the loyalty program they want to earn miles or points for with every Groupon purchase.

Groupon is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer. To learn more about the company´s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.