Groupon enhances booking experience with Presence AI acquisition

Groupon (NASDAQ: GRPN) has announced it has acquired Presence AI (www.presence.ai), an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants, the company said.

Terms of the transaction were not disclosed.

Consumers—-especially millennials—-vastly prefer messaging and chat-based communications over phone calls.* Presence AI enables merchants to answer to that trend by offering a 24/7 business assistant that integrates with a merchant´s existing scheduling software—-or replace pen and paper—-to accept and manage bookings, provide instant answers to customer questions, remind people when it´s time to re-book and much more.

Groupon increased bookable inventory 12 percent year over year and booked tens of millions of diners, concert goers, spa visitors and more in 2018. As the company transitions towards universal bookability for certain services, Presence AI´s technology will provide merchants with the capabilities to support this booking vision.

Presence AI was founded in 2015 in San Francisco and operates in the health, beauty and wellness space, which is one of Groupon´s largest categories. The company already has a number of key integrations with popular booking software providers.