Gridsum supports China Southern Airlines Chinese New Year marketing campaign



Gridsum Holding Inc. (NASDAQ: GSUM), a provider of cloud-based big-data analytics and artificial intelligence (“AI”) solutions in China, has announced that China Southern Airlines Company Limited (NYSE: ZNH) has launched a Chinese New Year marketing campaign using Gridsum´s Marketing Automation suite, the company said.

The marketing campaign will employ virtual reality (“VR”) and augmented reality (“AR”) technologies to create an immersive 360-degree advertising experience for users across multiple marketing channels including Baidu apps, Baidu Tieba, Weibo and WeChat. This is the first marketing campaign of its kind for an airline in China.

The Chinese New Year marketing campaign is leveraging Gridsum´s Marketing Automation suite, cloud-based big-data analytics and AI capabilities to create a variety of highly targeted marketing content. Gridsum began collaborating with China Southern Airlines in June 2017 to improve its search engine marketing campaigns on Baidu. By the end of 2017, China Southern Airline´s return on its investment in search engine marketing had significantly improved from 2016, resulting in the expansion of the scope of service which now includes other search engines such as Qihoo360, Sogou, and Google among others.

China Southern Airlines company Limited (NYSE: ZNH) provides commercial airline services throughout Mainland China, Hong Kong, Macau and Taiwan regions, Southeast Asia and other parts of the world.

Gridsum Holding is a provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum´s core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data. This enables Gridsum´s customers to identify complex relationships within their data and gain new insights that help them make better business decisions.