Gridsum Holding Inc. (NASDAQ: GSUM), a provider of cloud-based big-data analytics and enterprise focused artificial intelligence (“AI”) solutions in China, has announced that it has launched its AI-driven, Software as a Service (“SaaS”), Intelligent CRM Solution for the China market, the company said.
The Intelligent CRM Solution is a cloud-based, marketing-centric CRM solution tailor-made for both multinational and local companies operating in China. The solution leverages Gridsum´s expertise in big data analytics and AI, combining Gridsum´s “best of breed” marketing technology with sales intelligence technologies spanning multiple customer devices and integrating with key social networking platforms.
The solution will also leverage Blockchain technologies in a number of specific areas going forward.
Leveraging Gridsum´s core competency and competitive advantages in big data analytics and AI, the company combined cutting edge marketing and sales intelligence technology to create a CRM solution that specifically caters to enterprises operating in China.
Both multinational companies and local companies in China have tended to use process-centric, system-heavy, legacy on-premises CRM systems that focus on tracking historical client contacts rather than leveraging advanced cloud-based solutions that are marketing-centric and focus on driving sales. This creates a substantial market opportunity for Gridsum which has already begun to cross-market and upsell the solution to its impressive existing portfolio of marketing automation and other clients.
Gridsum´s Intelligent CRM Solution allows its clients to leverage both online and offline data derived from their digital marketing and sales divisions and customers´ digital footprints, to drive sales and close orders in a more efficient and KPI-enhancing manner. The solution leverages Gridsum´s AI Engine, the “Gridsum Prophet”, and its marketing automation suite, as well as Gridsum´s deep experience in seamlessly interfacing its marketing automation suite with its clients´ sales infrastructure and systems, to create a ground breaking and tailor-made marketing-centric CRM solution for the China market.
Gridsum Holding is a provider of cloud-based big-data analytics and AI solutions for multinational and domestic enterprises and government agencies in China. Gridsum´s core technology, the Gridsum Big Data Platform, is built on a distributed computing framework and performs real-time multi-dimensional correlation analysis of both structured and unstructured data.