Grey Group buys ArcTouch

Grey Group has acquired ArcTouch Inc., a mobile design and development company in the United States, the company said.

ArcTouch will become a free-standing unit of Grey´s Brand Experience Group which also includes Grey Activation and PR, its full-service public relations and activation arm, and Grey Shopper, its shopper marketing arm.

ArcTouch, together with Grey San Francisco, brings the agency´s total West Coast staff to nearly 150, reporting to Michael Houston.

Grey is the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY).