GRC Hires Data Center Industry Veteran

GRC (Green Revolution Cooling), the provider of immersion cooling for data centers, has announced the appointment of accomplished critical infrastructure professional and former Dell EMC engineer, Larry Kosch to the role of Director of Product Marketing, the company said.

After spending more than fifteen years at Dell Technologies in various engineering and product management roles, Kosch brings to GRC extensive data center experience having led multidisciplinary teams globally to develop data center infrastructure solutions.

In his most recent role as a lead engineer in the Dell EMC organization, Kosch was responsible for strategy, development, and sustainment of rails and cable management solutions for high and low volume enterprise class products.

Based in the company´s Austin, TX office and overseeing product development for GRC´s global customers, Kosch will be responsible for specifying market requirements for current and future products, aligning product positioning, key messaging and strategy.

“I look forward to bringing my experience with enterprise data center architecture and global product management to contribute to GRC´s rapid growth and development, while expanding its immersion-cooling product lines, ICEraQ™, ICEtank™, HashRaQ™ and HashTank™,” said Larry Kosch, Director of Product Marketing at GRC. “I am excited to join the GRC team at this pivotal time when enterprise data center´s bring new computing platforms online which focus on high density computing, AI, 5G, Edge Computing and more.”

Last month, GRC announced that it providing liquid immersion-cooling for Serbia´s first green data center. They installed ICEraQ™ Quad systems that will provide a 90% reduction in the facility´s cooling systems´ electricity consumption.

GRC is the immersion cooling authority™. The company´s patented immersion-cooling technology radically simplifies deployment of data center cooling infrastructure. Visit for more information.